Field-specific guidance on managing cash and making informed spending decisions across all major expense categories — built for service and trade businesses in their first five years.
Free resources available. No credit card required.
Starting a service or trade business means making dozens of spending decisions with limited cash and limited experience — equipment, tools, supplies, marketing, advertising, branding, CRM, and more. Without field-specific guidance, new founders rely on trial and error, burning through their budget before the business has a chance to grow. The information that exists online is scattered, unverified, and rarely specific to your industry. Coaching programs that offer real guidance are priced for established businesses, not startups.
Three pillars designed to keep your business on solid financial ground from day one.
A system built around your field and stage that helps you track, manage, and protect every dollar — so you stay in control from day one.
Know exactly what to spend on, when to spend it, and who to buy from — across equipment, tools, supplies, marketing, advertising, and more. All recommendations focus on US-based manufacturers and suppliers.
Ask questions and get real answers from people who've built the businesses you're starting — not generic advice from people who haven't.
Field-specific guidance tailored to your industry — because a carpet cleaner and a pressure washer don't face the same decisions.
Covers carpet, upholstery, and tile cleaning. From your first portable setup to a full professional operation — guidance for every stage.
Learn moreSpecialized upholstery care as a standalone service. From entry-level tools to a complete professional setup — guidance for every stage.
Learn moreResidential and commercial pressure washing. From your first machine to a full professional operation — guidance for every stage.
Learn moreMore industries coming soon — expanding to 18+ service and trade industries within our first two years.
Start free with essential guides. Upgrade when you're ready for personalized guidance.
Start with the fundamentals
Free forever
Your cash protection system
Cancel anytime
Individual, custom guidance
Minimum 1-year subscription
Trade Founders was created by Rauf Guliyev — an entrepreneur with an MBA and corporate asset management experience, who left the corporate world to build a home service business from scratch. Starting with a minimal setup in an oversaturated market, he grew the business to over $116,000 in annual revenue in less than two years, serving 250+ customers with 75+ five-star reviews.
That combination — financial expertise and the hands-on reality of building a service business — is what Trade Founders is built on. Every recommendation on this platform comes from real experience, not theory.
Create your free account and access field-specific guides for your industry.